The good old boys way of marketing doesn’t speak to the savvy empowered women you want to work with… but how exactly do you connect with busy sophisticated women that you will to fill your calendar with… and could see yourself opening a bottle of wine on with on the weekend?

When I mention online presence and marketing… you should see the look on my client’s faces, you would think I am trying to sell them some instant miracle voodoo that gets them to lose 30 lbs overnight… that’s because we have all been approached this way on social media being sold something. But that’s not what I’m talking about.

Now more than ever intelligent decision-making women are online look for solutions to their problems… everything from how do I get my kid to sleep in their own bed to I am being treated unfairly at work and I want to sue. Need proof… visit any mom, keto, or Peloton facebook group… lots of support and solutions at your fingertips!

So how are you going to connect with these fabulous women and not get lost in sea of online noise?

Welcome!

I'm Melanie! A personal stylist and confidence coach for high achieving women.

Here on the blog, I write about style tips, personal branding, outfit creation, and how to use your wardrobe to get noticed.
Let me know if there's any way I can help you!

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1. Know your ideal client

You are a version of your ideal client… you have similar fears, likes, dislikes… you may not be in the exact position as her, but you may have been there at some point in your life. How do you want to be marketed to? What creeps you out and what gets you wanting more? How do you like to connect with people online? What would get you to stop the scroll… a beautiful pair of shoes? A unique color combination? A candid picture of someone reading a book by an author you love? Think of marketing as dating or becoming friends with someone… what would make you go up to someone at an event and start a conversation with them? Show this in your marketing

2. Be Where Your Target Audience Is

The more your ideal clients get exposed to your brand, the more likely they are to follow you. That’s why you should find out where your customers spend most of their time on, be it online or offline, and then persistently interact with them in an authentic way.

3. Elevate Yourself through Personal Branding

As mentioned, people are attracted to those they can relate to. You can take advantage of that fact by creating a strong brand image that reflects your personality and core values. Your clothing, especially when showing pictures and videos of yourself on your website, social media, or video conference… is a huge part of your personal brand. When our eyes land on someone we form a first impression and 55% of that first impression is based on what you are wearing. Be sure to show your unique personality with your style to stand out.

4. Be Strategic and Consistent When it Comes to Style

Develop a consistent look when it comes to your personal style. Most people tend to think style is about always being new and different, but that is the furthest from the truth when it comes to personal branding. People develop a sense of loyalty to businesses that offer consistent quality. Create a brand color palette and signature style for your clothing and keep on showing up in those colors and styles. The idea is for your clients to rely on you and when they know what to expect from you… they will hire you to be their advocate.

5. Confidently Show off Your Value With Your Clothing

What can you offer to your ideal clients? How can you make their lives more comfortable or how do you solve a problem they are continuously encountering? You have to be confident and show up like a leader every day… not when you feel like it! Instead of simply talking about your values, show them to them through your clothing. If your client values innovation, you aren’t going to want to be wearing the black suit everyone else is wearing. If your client needs you to be sympathetic, your clothing should showcase someone that is compassionate. Know that your clothing is sending out messages and make sure they are in line with what your ideal client needs to hear!

Now that you know how you should be showing up online… get started, don’t wait until it’s perfect… Perfection is the enemy of creativity and these days you are going to need to be creative to stand out!

Need some help figuring out how to translate what is in your closet into your online personal brand? That is what I’m an expert at and would love to chat with you about it… use the link below to book a call!

Curious about how a personal stylist can help you? Let's Chat about it.

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On our call we will discuss what's holding you back from being excited about getting dressed and showing up as the leader you were born to be. We'll discuss your personal challenges and talk about easy solutions.

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